OFM The OFM Business Hour

The Devil Wears Prada 2 en die sake van intellektuele eiendom

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Met fliekgangers wat uitsien na The Devil Wears Prada 2, bespreek die OFM Business Hour-span die komplekse wêreld van intellektuele eiendom waar persoonlike regte, handelsmerke en kopiereg in filmproduksie vervleg. Die oorspronklike The Devil Wears Prada dien as voorbeeld om te wys hoe verskillende vorme van IE saam waarde skep. Die gesprek raak ook aan beeld- en morele regte, met verwysing na Meryl Streep, en hoe handelsmerke soos Prada voordeel trek uit filmassosiasie. IP-spesialis Dr Gerhard Verhoef van Barnard Inc deel sy insigte oor wat dit vir die Suid-Afrikaanse kreatiewe sektor beteken.
25 May 6AM English South Africa Business · Daily News

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