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What are your rights when a retailer displays the wrong price?

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GUEST - Trudie Broekmann - Consumer law expert
What happens when a retailer displays the wrong price? The general principle is that a supplier cannot display goods for sale without displaying a price in relation to those goods. The exception to this rule is if the goods in question are being predominately used as a form of advertisement.
If there is an error in the price, the supplier cannot insist that the consumer pay a higher price for the goods or services than the one they display. If more than one price is displayed, the consumer is not required to pay the higher of the two prices displayed. However, this does not apply if a new price fully covers an old price.
28 May 2024 2PM English South Africa Business News · Investing

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