OFM The OFM Business Hour

Digital marketing strategies 'a game-changer' for business - Two Tone Global COO

Loading player...
Natalie Murison, the Chief Operating Officer (COO) at Two Tone Global tells the OFM Business Hour that businesses cannot be structuring any kind of media campaign without having active presence on social media. Whilst this is something that has been in the public domain for sometime, she explains that the sentiment intensified on the back of Covid-19 with many companies pivoting their marketing spend exclusively towards digital strategies. Murison says for their business in particular, digital marketing now makes up about 60% of Two Tone Global's revenue. This as the 21-year-old marketing agency has been selected as SABC's creative agency of choice in marketing the 2022 FIFA World Cup taking place in Qatar towards the end of the year.
27 Sep 2022 6PM English South Africa Business · Daily News

Other recent episodes

UFS reminds women to Be Better, BE-LIEVE

The University of the Free State’s women’s breakfast is taking place on 22 August under the theme “Be Better, Be-Lieve. Burneline Kaars, Head of the Division of Organisational Development within the Department of Human Resources at the UFS, says the event aims to empower women. When asked about work-life balance,…
19 Aug 7AM 10 min

South Africa's business rescue landscape explained

South Africa’s approach to financially distressed companies has shifted significantly. Where business rescue was once seen as just a detour on the road to liquidation, today the mantra in many boardrooms is ‘rescue first, liquidate later.’ Gareth Cremen, a Partner in the Business Restructuring, Rescue & Insolvency team at Cox…
20 Aug 9AM 8 min

Vrystaatse toerismebesighede gedwing om in silo’s te funksioneer om te oorleef

Vrystaatse toerisme en gasvryheidsbesighede word gedwing om in silo’s te funksioneer weens vervallende openbare infrastruktuur en swak dienslewering. Bianca de Klerk, die departementshoof van Toerisme en Geleentheidsbestuur aan die Sentrale Universiteit van Tegnologie, sê aan die OFM Sake-uur dat die regering se onvoltooide beloftes oor die verbetering van sleutelpaaie en…
19 Aug 7AM 9 min

Standard Bank backs Best of Bloem for third year in a row

For the third consecutive year Standard Bank is sponsoring the Best of Bloem, Bloemfontein Courant’s Readers’ Choice Awards gala event. Kevin de Beer, Standard Bank’s Head of Client Coverage, Business Banking for the Free State and Northern Cape, told the OFM Business Hour that what drew them to the awards…
12 Aug 7AM 4 min
All episodes