OFM The OFM Business Hour

McDonald’s supports sustainable living via ‘the power of the bean’

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McDonald’s South Africa understands that the interest of coffee drinkers no longer centres on just consuming coffee but rather on doing so in a sustainable manner. This includes knowing where and how ones cup of coffee is sourced and brewed. It is this ideology of environmentally conscious living that informs the McCafe ‘power of the bean programme’. Marketing Director at McDonalds SA, Telma Tsironis elaborates further on how McDonald’s aims to encourage sustainable living via the programme.
21 Jun 2021 1PM English South Africa Business · Daily News

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