
2Stories
2Stories is a global content marketing agency based in Cape Town, South Africa. We help brands shift away from what they want to say and towards what people actually want to hear. Our philosophy is based on our belief that brands that act like interesting supporting characters in their audience’s lives are the ones people choose to cast in their real-life stories. That’s why we believe soft sell is the smart sell.
Our team brings together strategists, editors, journalists, designers, and others who combine creative storytelling with strategic clarity to deliver work that sparks connection, ignites conversation, builds community, and delivers measurable results. Our specialist audio division is accomplished in creating compelling podcast content.
We work with leading organisations in financial services, healthcare, retail, and more — creating content ecosystems that engage audiences and build long-term brand equity.
2Stories forms part of The Up&Up Group (formerly M&C Saatchi Group South Africa), one of Africa’s leading independent creative groups of companies and 100% South African-owned.
Our team brings together strategists, editors, journalists, designers, and others who combine creative storytelling with strategic clarity to deliver work that sparks connection, ignites conversation, builds community, and delivers measurable results. Our specialist audio division is accomplished in creating compelling podcast content.
We work with leading organisations in financial services, healthcare, retail, and more — creating content ecosystems that engage audiences and build long-term brand equity.
2Stories forms part of The Up&Up Group (formerly M&C Saatchi Group South Africa), one of Africa’s leading independent creative groups of companies and 100% South African-owned.