Silver lining for Ubuntu Baba after Woolworths copycat incident

JOHANNESBURG — Local baby carrier business Ubuntu Baba has been in the headlines the last few days after Woolworths was exposed for copying its products. It all started with a blog post that Ubuntu Baba founder, Shannon McLaughlin, wrote on 7 January in which she explained, in-depth, as to how Woolworths had started stocking products strikingly similar in design and concept to hers. That post struck a nerve on social media amid Woolworths having been previously exposed for displaying similar copycat behaviour in the past with the likes of Frankies as well as another hummingbird design fiasco. Despite the challenging situation that McLaughlin has faced in the last few weeks, Woolworths has been forced to back down and engage in discussions with her. In this interview, McLaughlin gives us the latest update as well as the backstory to what happened. - Gareth van Zyl