
Confident British CEOs back themselves to flourish after Brexit
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There's always a lot of meat in PWC's annual CEO survey which is released in Davos on the eve of the start of the annual meeting. The 22nd edition, released on Monday night, was no different. Of the two key issues to emerge, one you might well have expected, but not the other. The super confidence that CEOs globally exhibited last year has been tempered by the trade war and political tensions. So whereas last year's survey was super bullish, this one almost depressive with six times more CEOs expecting a drop in economic growth. But the bright spot comes from an unlikely source. Kevin Ellis, PWC's head of Europe, Middle East and Africa, says the survey shows British CEOs are backing themselves to flourish after Brexit. A contrarian view, but as Ellis unpacks the issues, it's one that makes lots of sense.