Surveillance capitalism - Your data is the new world currency

LONDON — We are all starting to slowly wake up to the fact that the minute detail of our daily lives that we share when we google, post our pictures on Instagram and Facebook are monitored, turned into big data and sold on to target specific advertisement to our tastes. We may think it is just a bit of fun, but it becomes quite a different matter when it can be used to up your premiums for medical insurance or when you find advertisements next to your profile that reveals information that you did not want to share. In a new book, THE AGE OF SURVEILLANCE CAPITALISM, Professor Emerita at Harvard Business School, Shoshana Zuboff claims that the digital era has been hijacked with specific commercial goals in mind and it is aimed at changing our behaviour. She speaks to Bloomberg’s Lisa Abramowicz and Paul Sweeney. - Linda van Tilburg