Kaya 959 Inside Your Pocket

South Africans Spend Smarter: NIQ’s 2026 Retail Insights

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South Africans are spending — but with sharper discipline. NIQ’s latest State of the Retail Nation shows rising price sensitivity, heavier reliance on promotions, and a widening gap between FMCG resilience and tech‑and‑durables caution. FMCG sales rose 5.5% to R347.7 billion, while T&D sales fell 5.8% as consumers delayed upgrades. Lané Klopper breaks down the data, the behavioural shifts, and the signals retailers should watch heading into the second half of 2026.
10 Sep English South Africa Business

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