Beyond the Scroll: Navigating the New Era of Influence
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What does it take for brands to stay relevant in a world where algorithms shape discovery and attention is harder than ever to earn? In this episode of the Wisdom Series, Lebogang Moerane, Head of Social & Influence at dentsu, explores why social first is no longer simply a marketing approach, but a business imperative.
From the rise of interest graphs and creator led culture to the role of cultural intelligence, data and attention measurement, the conversation unpacks how brands can move beyond trend chasing to build meaningful connections, cultural relevance and lasting influence in an increasingly competitive digital landscape.
From the rise of interest graphs and creator led culture to the role of cultural intelligence, data and attention measurement, the conversation unpacks how brands can move beyond trend chasing to build meaningful connections, cultural relevance and lasting influence in an increasingly competitive digital landscape.
