Rethinking Sleep: Why Support, Not Firmness, Is the Key to Choosing the Right Mattress with CEO Prasanth Seevnarayan

Modern mattress shopping has shifted away from misleading firmness labels toward a smarter focus on support systems, comfort, and hygiene - where the quality of the spring core, breathability, and long-term spinal alignment matter far more than surface feel, helping consumers make better decisions and avoid costly mistakes, especially when buying online.