WeBuyCars posts another record year: Growth, Expansion & a new Deputy CEO
Loading player...
South Africa’s used-car giant WeBuyCars has posted another year of impressive growth but behind the strong numbers lies a new competitive squeeze. In this episode, Benjamin speaks to Willem Klopper, Chief Strategy Officer at WeBuyCars, to unpack how the explosive rise of Chinese automotive brands is reshaping consumer behaviour and putting pressure on margins across the used-car market.
Klopper breaks down why brands like Chery, GWM, Omoda, Jaecoo, Jetour, MG, JAC and BAIC are winning over South Africans with aggressive pricing and advanced tech and what that means for second-hand vehicle pricing. He also explains how WeBuyCars responded by adjusting prices to maintain liquidity, how this impacted margins in the short term, and why the company still sees a long-term advantage as these models eventually flow into the used-car ecosystem.
Klopper breaks down why brands like Chery, GWM, Omoda, Jaecoo, Jetour, MG, JAC and BAIC are winning over South Africans with aggressive pricing and advanced tech and what that means for second-hand vehicle pricing. He also explains how WeBuyCars responded by adjusting prices to maintain liquidity, how this impacted margins in the short term, and why the company still sees a long-term advantage as these models eventually flow into the used-car ecosystem.
