EasyEquities Soars: Purple Group More Than Doubles Its Profit

Loading player...
GUEST: Charles Savage – CEO, Purple Group
Purple Group, the fintech powerhouse behind South Africa’s favourite investing platform EasyEquities, has delivered another knockout year more than doubling its profit and growing assets under management to over R80 billion.

In its latest results, the JSE-listed company posted a 121% surge in profit to R78.8 million, with group revenue up 21.5% year-on-year. EasyEquities continues to be the star performer, driving most of the R450 million in revenue and attracting over 1.15 million active investors a 15% jump from last year.

CEO Charles Savage joins Kaya Biz to unpack the story behind the numbers, how EasyEquities has become a gateway for everyday South Africans to invest, why disciplined scaling and community trust remain central to its success, and what’s next as the platform pushes toward new markets and innovations.
12 Nov 2025 3PM English South Africa Business News · Investing

Other recent episodes

Southern Africa sees Private Capital's Big Comeback

Private capital is making a strong comeback. Fundraising in Southern Africa surged by 162%, making 2025 one of the strongest years on record. Anusha Naidu, CEO of SAVCA, unpacks what's driving renewed investor interest, where capital is being deployed, the sectors attracting attention, and what private equity investors are telling…
29 Oct 1PM 12 min

Investing In Women: Business Strategy Or Box-Ticking?

Corporate South Africa has spent years talking about diversity and transformation, but is enough being done to build the next generation of women leaders? Pride Mnene Hlungwani, marketing and transformation leader at bp South Africa, explains why leadership development matters, the economic case for investing in women, and how businesses…
29 Oct 1PM 30 min

Africa's Resilience Dividend: Where Smart Money Is Heading

What makes an African economy investable in today's uncertain world? Precious Dube, Macroeconomist for Broader Africa at RMB, unpacks the bank's latest Where to Invest in Africa 2026/27 report. From Morocco's rise and South Africa's resilience to the growing importance of policy reform, institutional strength and economic stability, we explore…
29 Oct 12PM 17 min

How South Africans Are Stretching Every Rand

South Africans are increasingly living two very different financial realities. New research from NielsenIQ reveals a growing consumer divide, with almost equal numbers reporting that they're either financially worse off or better off than a year ago. As inflation, food prices and household costs continue to bite, consumers are changing…
28 Oct 1PM 13 min

ECIC at 25: Reimagining South Africa's Export Future

As the Export Credit Insurance Corporation of South Africa (ECIC) marks 25 years of supporting exporters, newly appointed CEO Linda Seroka joins Kaya Biz to outline the institution's future vision. From supporting emerging exporters and SMMEs to exploring new trade opportunities in Asia and the Middle East, the discussion examines…
28 Oct 1PM 13 min