IN CONVERSATION WITH DAWN ROBERTSON, Visitor & Creative Economy Catalyst at Jozi My Jozi.
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Jozi My Jozi is partnering with Design Week JHB 2025 to showcase the vibrancy and creativity of Johannesburg through two curated events this October.
Saturday, 11 October – Soweto:
Creative20, in collaboration with Jozi My Jozi, will launch The Annual Kasiology Festival, a township-based celebration of design, creativity, and lifestyle. The festival aligns with the upcoming G20 Summit in South Africa, spotlighting local talent and the dynamic cultural energy of Soweto.
Sunday, 12 October – Lorentzville:
At Nando’s Central Kitchen, Jozi My Jozi will unveil its latest creative campaign, Babize Bonke (“call everyone”). The campaign highlights extraordinary local champions shaping Johannesburg from the ground up and will feature an exhibition accompanied by a series of insightful talks.
Attendees on 12 October can engage in an inspiring conversation with community champions and creative visionaries exploring how authentic storytelling and collaborative design thinking are reshaping Joburg’s narrative—one voice, one story, one community at a time.
About the Babize Bonke Campaign
Babize Bonke celebrates Johannesburg’s unsung heroes, amplifying voices that are often overlooked while showcasing the city’s resilience, creativity, and vibrant culture. By positioning “people as the real gold,” the campaign reframes the city’s narrative, sparking curiosity, pride, and new possibilities.
The panel will discuss how Babize Bonke transforms lived experiences into powerful narratives, demonstrating how storytelling, design thinking, and collaboration can create inclusive, people-centered urban spaces.
Voices of Creative Visionaries:
Melusi Mhlungu (Creative Director, We Are Bizarre) – Reframing Joburg through storytelling and creativity
Justice Mukheli (Filmmaker) – Capturing authentic daily life as a driver of urban transformation
Robbie Brozin (Co-founder, Nando’s) – Leveraging corporate partnership to amplify community impact
Community Champions:
James Delaney – Community development catalyst
Kenneth Nzama (DJ Kenzhero) – Cultural bridge-builder through music
Osmic Menoe – Entrepreneurial innovator
Mama Yumna – Grassroots leader
Nandi Dlepu – Creative and social cohesion architect
Julian Ribeiro – Culinary innovator driving urban regeneration
Grant Ngcobo – Youth empowerment advocate
Dr. Taddy Blecher – Pioneer in educational transformation
This session will highlight how storytelling, design thinking, and community leadership converge to create new models of engagement and urban revitalization.
About Jozi My Jozi
Jozi My Jozi is a collaborative movement dedicated to reimagining, regenerating, and revitalizing Johannesburg’s inner city. By bringing together residents, businesses, creatives, communities, and government partners, the movement operates as a “coalition of the doing,” showcasing the resilience and energy that make Joburg unique while driving it toward a safe, vibrant, and world-class African city.
Event Location:
Nando’s Central Kitchen (Head Office)
10a Victoria Rd, Lorentzville, Johannesburg, 2094 (opposite Victoria Yards)
Design Week JHB runs from 09 – 12 October, and Jozi My Jozi invites everyone to join these events and celebrate the city’s creativity.
Saturday, 11 October – Soweto:
Creative20, in collaboration with Jozi My Jozi, will launch The Annual Kasiology Festival, a township-based celebration of design, creativity, and lifestyle. The festival aligns with the upcoming G20 Summit in South Africa, spotlighting local talent and the dynamic cultural energy of Soweto.
Sunday, 12 October – Lorentzville:
At Nando’s Central Kitchen, Jozi My Jozi will unveil its latest creative campaign, Babize Bonke (“call everyone”). The campaign highlights extraordinary local champions shaping Johannesburg from the ground up and will feature an exhibition accompanied by a series of insightful talks.
Attendees on 12 October can engage in an inspiring conversation with community champions and creative visionaries exploring how authentic storytelling and collaborative design thinking are reshaping Joburg’s narrative—one voice, one story, one community at a time.
About the Babize Bonke Campaign
Babize Bonke celebrates Johannesburg’s unsung heroes, amplifying voices that are often overlooked while showcasing the city’s resilience, creativity, and vibrant culture. By positioning “people as the real gold,” the campaign reframes the city’s narrative, sparking curiosity, pride, and new possibilities.
The panel will discuss how Babize Bonke transforms lived experiences into powerful narratives, demonstrating how storytelling, design thinking, and collaboration can create inclusive, people-centered urban spaces.
Voices of Creative Visionaries:
Melusi Mhlungu (Creative Director, We Are Bizarre) – Reframing Joburg through storytelling and creativity
Justice Mukheli (Filmmaker) – Capturing authentic daily life as a driver of urban transformation
Robbie Brozin (Co-founder, Nando’s) – Leveraging corporate partnership to amplify community impact
Community Champions:
James Delaney – Community development catalyst
Kenneth Nzama (DJ Kenzhero) – Cultural bridge-builder through music
Osmic Menoe – Entrepreneurial innovator
Mama Yumna – Grassroots leader
Nandi Dlepu – Creative and social cohesion architect
Julian Ribeiro – Culinary innovator driving urban regeneration
Grant Ngcobo – Youth empowerment advocate
Dr. Taddy Blecher – Pioneer in educational transformation
This session will highlight how storytelling, design thinking, and community leadership converge to create new models of engagement and urban revitalization.
About Jozi My Jozi
Jozi My Jozi is a collaborative movement dedicated to reimagining, regenerating, and revitalizing Johannesburg’s inner city. By bringing together residents, businesses, creatives, communities, and government partners, the movement operates as a “coalition of the doing,” showcasing the resilience and energy that make Joburg unique while driving it toward a safe, vibrant, and world-class African city.
Event Location:
Nando’s Central Kitchen (Head Office)
10a Victoria Rd, Lorentzville, Johannesburg, 2094 (opposite Victoria Yards)
Design Week JHB runs from 09 – 12 October, and Jozi My Jozi invites everyone to join these events and celebrate the city’s creativity.
