Exposure Marketing Africa Event Connect

How Data and Research Can Transform the Events Industry | Londi Khumalo

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In this episode of Africa Event Connect, Projeni Pather sits down with Londi Khumalo, Chief Business Development Officer at Niche Partners, to unpack why the MICE industry in Africa still leans heavily on intuition over research.

Londi shares her journey from curiosity-driven beginnings to becoming a passionate advocate for strategic research, highlighting how data transforms decision-making, competitiveness, and growth.

Together, they explore Africa’s evolving MICE landscape, the role of government master plans, the rising need for private sector differentiation, and insights from Londi’s 2025 Africa Perspectives Report.

The conversation underscores why research is not a luxury but a necessity.
20 Aug 2025 English South Africa Business · Management

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