How South Africa's Consumer Class Saves and Invests
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In the midst of National Savings Month, we explore how South Africa's consumer class is navigating personal finance amid economic uncertainty.
Our guest, Brandon de Kock, Director of Storytelling at BrandMapp, shares fresh insights from the BrandMapp 2024 dataset revealing that 80% of South Africans earning over R10,000 per month have savings or investments. What are their saving habits? How do age and income influence financial behaviour? And what can we learn from the data about building long-term financial resilience?
Our guest, Brandon de Kock, Director of Storytelling at BrandMapp, shares fresh insights from the BrandMapp 2024 dataset revealing that 80% of South Africans earning over R10,000 per month have savings or investments. What are their saving habits? How do age and income influence financial behaviour? And what can we learn from the data about building long-term financial resilience?
