
POV Impact - Women in radio: The MDDA on growing media diversity in SA
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Who gets to tell South Africa’s stories? The Media Development and Diversity Agency (MDDA) says it should be everyone. The agency supports community and small media projects helping voices from all backgrounds, especially women, break into the industry. CEO Shoeshoe Qhu joins Phemelo to talk about the role of women in radio, the importance of diverse storytelling, and how the MDDA is helping to reshape the country’s media landscape for the better.