Wine in Focus Episode 3 | The wine industry's contribution to SA

Loading player...
The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business.

00:00: Introduction – Industry insights and global opportunities
01:10: SA Wine’s economic footprint – Beyond the glass
04:10: The multiplier effect – Careers across the wine economy
07:10: Wine tourism – Driving local growth
09:05: Expanding the experience – Attracting more tourists
10:43: The tariff threat – Challenges in the US market
14:40: Diversifying markets – Where to next?
15:43: Infrastructure matters and collaboration counts
19:27: Foreign investment – A global vote of confidence
21:40: What drives global investment in SA Wine?
23:32: Regional growth and new opportunities
24:58: Looking ahead – A 10-year vision for SA wine
26:58: A toast to progress and looking ahead
Chapters
  • 01:10 SA Wine’s economic footprint – Beyond the glass
  • 04:10 The multiplier effect – Careers across the wine economy
  • 07:10 Wine tourism – Driving local growth
  • 09:05 Expanding the experience – Attracting more tourists
  • 10:43 The tariff threat – Challenges in the US market
  • 14:40 Diversifying markets – Where to next?
  • 15:43 Infrastructure matters and collaboration counts
  • 19:27 Foreign investment – A global vote of confidence
  • 21:40 What drives global investment in SA Wine?
  • 23:32 Regional growth and new opportunities
  • 24:58 Looking ahead – A 10-year vision for SA wine
  • 26:58 A toast to progress and looking ahead
19 Jun 2025 English South Africa Business · Investing

Other recent episodes

Macro Monday Ep112: Markets aren’t pricing in ‘stagflation’

Ordinarily, you’d expect an oil shock to lead to not only higher inflation, but also weaker equities and a lower growth outlook. However, markets aren’t pricing in a stagflationary outcome. Chris Holdsworth, Chief Investment Strategist, at Investec Wealth & Investment International, examines this apparent anomaly.
20 Apr 9 min

NOW Ep125: Capital meets reform | Is South Africa investable again?

South Africa’s reform momentum is becoming more visible but so are the constraints that could stall it. In the latest episode of No Ordinary Wednesday, Jeremy Maggs is joined by Rudi Dicks, Head of the Project Management Office in the Presidency; Martin Meyer, Head of Energy and Infrastructure Finance at…
15 Apr 30 min

Macro Monday Ep111: Global growth and inflation outlooks deteriorate

Standing in for Chris Holdsworth, Osagyefo Mazwai discusses the latest on the conflict in Iran, and against this backdrop, signs of deterioration in both growth and inflation in the world’s major economies. While markets are not yet pricing in rate hikes in the US, they are in the Eurozone.
13 Apr 7 min

What Next? Bridging the trust gap

In this episode of What Next?, Professor Mike Kenny (Cambridge) and Jacinta Koolmatrie examine the breakdown of trust between communities and institutions. They discuss how centralised governance and economic shifts have driven local grievances, and argue that rebuilding trust requires sharing power, working at community pace, and supporting locally led…
2 Apr 52 min