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Wine in Focus Ep 2 | Elevating SA wine on the world stage

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In episode 2, Michael Fridjhon, Chairman of the Trophy Wine Show, Tom Carson, one of the international judges, and Bruce Jack - founder of Flagstone wines and Bruce Jack wines- discuss wine competitions crucial role in the wine ecosystem. More than just an opportunity for winemakers to win awards, they ensure local wines remain internationally competitive, whilst encouraging innovation and transformation in the wine industry.

00:00: Introduction – Wine, legacy and leadership
02:18: Origins and impact of the Trophy Wine Show
04:24: International perspectives – Tom Carson’s insights
05:35: Remembering Len Evans – Training the next generation
08:03: Judging standards and the selection process
09:51: Why the academies matter – Beyond the echo chamber
11:32: Bruce Jack – endorsements and the power of awards
12:58: Where are South African wines gaining ground?
14:10: South Africa’s wine evolution – changing palates and practices
16:32: How can South Africa grow its global footprint?
18:48: The future of SA wine – A 10-year vision
5 Jun 2025 English South Africa Business · Investing

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