Buy Local = Beat Unemployment: Happy Ngidi’s Blueprint for SA’s Economic Resilience | The Social Impact Show
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What if your grocery list could create jobs? On this episode of The Social Impact Show, Sam Marshall sits down with Happy Ngidi (Executive: Marketing & Communications, Proudly South African) to unpack how conscious consumerism fuels economic growth—one local purchase at a time.
🍽️ Key Takeaways:
The “Cook-Off” Strategy: How Proudly SA’s edutainment events (like their recent media cook-off) make buying local irresistible.
From Mandela to 2025: Why SA’s “Buy Local” movement (modeled after Australia’s success) is more urgent than ever.
Social Media Wins: How Proudly SA uses TikTok/Instagram to showcase local brands (without the guilt-tripping).
Your Power as a Consumer: 82% of your trolley can be local—here’s how to spot the Proudly SA logo.
💡 “We’re not a cult—just choose local pasta over imports. That’s it.” — Happy Ngidi
🍽️ Key Takeaways:
The “Cook-Off” Strategy: How Proudly SA’s edutainment events (like their recent media cook-off) make buying local irresistible.
From Mandela to 2025: Why SA’s “Buy Local” movement (modeled after Australia’s success) is more urgent than ever.
Social Media Wins: How Proudly SA uses TikTok/Instagram to showcase local brands (without the guilt-tripping).
Your Power as a Consumer: 82% of your trolley can be local—here’s how to spot the Proudly SA logo.
💡 “We’re not a cult—just choose local pasta over imports. That’s it.” — Happy Ngidi