Kaya 959 Kaya Biz

Despite Optimism for Africa Reaching 68%, African Brands Tumble to a Historic Low of 11% Among the Most Admired Brands i

Loading player...
GUEST – Thebe Ikalafeng, Chairman and Founder of Brand Africa

Brand Africa, in partnership with African Business and the Economic Commission for Africa, unveiled the results of the 15th annual Brand Africa 100 | Africa’s Best Brands rankings. The announcement was made at the historic Africa Hall in Addis Ababa, Ethiopia the birthplace of the Organisation of African Unity (OAU), now the African Union (AU).



The 2025 rankings reveal a stark disconnect between rising African optimism and declining brand loyalty. While 68% of Africans express belief in Africa, up from 64% in 2024, only 11% of the Top 100 most admired brands are African - a historic low, down from 14% in 2024. This drop underscores the urgent challenge for homegrown brands to convert belief into consumer commitment, and Africans to support Made in Africa brands.



The rankings are based on a comprehensive pan-African survey conducted across 31 countries and in 8 languages, from Arabic to Swahili - representing over 85% of the continent’s population and GDP.
26 May 2025 4PM English South Africa Business News · Investing

Other recent episodes

Careers Corner: Fixing Youth Unemployment by Starting at Age Four

With youth unemployment at 61%, Afrika Tikkun argues that South Africa is intervening far too late. Afrika Tikkun’s Marc Lubner explains why the Cradle‑to‑Career 360° model—from early childhood to job placement—is the missing link in solving the jobs crisis. A powerful conversation on early intervention, soft skills, agripreneurship, and rethinking…
15 Jun 4PM 14 min

Construction Confidence Slumps as Costs Surge

The FNB/BER Building Confidence Index drops to 38 as rising internal costs, Middle East conflict pressures, and project postponements hit the sector hard. FNB Senior Economist Siphamandla Mkhwanazi unpacks the collapse in subcontractor confidence, the reversal in non‑residential activity, and whether early‑pipeline indicators offer any hope for recovery.
15 Jun 4PM 9 min

SA Manufacturing Confidence Climbs Despite Cost Shock

The Q2 Absa Manufacturing Survey shows confidence rising even as business conditions deteriorate sharply. Sachin Chanderdhev, Sector Specialist for Manufacturing at Absa Business Banking. breaks down the paradox: record raw material spikes, shipping disruptions, fuel costs, and the 8.76% electricity tariff increase—and how manufacturers are still managing to adapt, negotiate…
15 Jun 3PM 14 min

Wealth Creation: What SA Women Get Right About Money

The inaugural Franc Wealth Index reveals a surprising truth: South African women outperform men financially — not because they earn more, but because they behave differently. Franc Co-Founder Sebastian Patel unpacks the behavioural edge, the confidence gap, and why consistency beats cleverness every time.
15 Jun 3PM 13 min

Black Ownership on the JSE, BMF Report Findings

A groundbreaking new report reveals that actual black ownership in the JSE Top 60 sits at just R255 billion—far below public perception. Monde Ndlovu, Managing Director of the Black Management Forum (BMF), joins us to unpack the myths, the measurement failures, the rise of broad‑based schemes, and the structural barriers…
15 Jun 3PM 24 min
All episodes