Where are they now? Papini Trading: Strengthening Small Business Through Smart Growth

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Since being featured on the KZN Future 50, Papini Trading — founded and headed up by Rasheed Patel — has refined its approach to strategic marketing. The business, which supplies curtain fabrics and accessories to independent window dressing fabricators, has used the exposure to increase brand visibility and improve customer engagement. This shift has enabled the team to connect more effectively not only with their direct clients but also with their clients’ end-users, resulting in smarter, more purposeful growth.

20 May English South Africa Business News · Business

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