Kaya 959 Kaya Biz

Using celebrities in adverts, and the psychology behind celebrity endorsement.

Loading player...
GUEST - Dashni Vilakazi, MD of The MediaShop JHB 

When was the last time you saw a perfume ad featuring a famous actor or model? Brands often break out some serious budgets in order to secure a big-name celebrity for an ad. The question, though, is whether or not it is worth it.
12 Feb 11AM English South Africa Business News · Investing

Other recent episodes

Making Sense of The NHI Legal Challenge: What’s At Stake For South Africans?

Guest – Katlego Mothudi – Managing Director at the Board of Healthcare Funders As first reported by BusinessDay, the Board of Healthcare Funders (BHF) has launched fresh legal action at the Constitutional Court to challenge the National Health Insurance (NHI) Act. The BHF argues that parliament failed to conduct a…
25 Aug 1PM 18 min

Money Smart Week SA – Inside Satrix CEO’s Money Dictionary

Guest – Fikile Mbhokota, CEO of Satrix In this conversation we open up the “money dictionary” of Fikile Mbhokota, CEO of Satrix. From decoding complex financial jargon to making investing accessible for everyone, Mbhokota shares the principles, lessons, and mindset that have shaped her financial journey and leadership in one…
25 Aug 1PM 17 min

SASOL Reports Net Income of R6.8 billion - Swings To Profit As Shares Surge 39%

Guest – Walt Bruns - Group Chief Financial Officer (CFO) at Sasol South African petrochemical firm Sasol swung to an annual profit on the back of higher chemicals prices, tighter cost controls and lower asset writedowns. The company, which produces fuel and chemicals from coal and gas, posted basic earnings…
25 Aug 12PM 10 min
All episodes