[TOP STORY] Understanding hyper-local strategies to engage township consumers

Loading player...
‘Price sensitivity is a thing but what they are also saying alongside price sensitivity is that a brand that understands them can win them over,’ says Mongezi Mtati, senior brand strategist at the Rogerwilco Consultancy.
21 Nov 2024 7AM English South Africa Business News · Politics

Other recent episodes

Airbnb vs housing: Cape Town considers crackdown

Contractors warn payment delays are choking South Africa’s construction sector. How are South African households coping financially? And the Karoo farmer turning pistachios into a multibillion-rand opportunity.
13 Mar 6AM 34 min

Oil turmoil hits SA skies as FlySafair adds fuel surcharge

508 parties registered – 2026 elections set to become SA’s most expensive yet. Study shows most social grant fraud is linked to officials, not beneficiaries. And what foreign property owners should know about SA’s latest tax changes.
12 Mar 6AM 34 min