Kaya 959 Kaya Biz

INSIDE YOUR BUSINESS: The Case for CPT: Why you should be directing your OOH spend to the Mother City

Loading player...
GUEST – Ruchelle Mouton - Group head of marketing and services at Tractor Outdoor.

It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media spend pie.

At present, the chunkiest slice (66%) of media spend is allocated to Gauteng, with a few paltry crumbs (9%) directed towards the Western Cape (WC). Yet this picturesque province is hungry, with the growth of the Mother City, in particular, set to shift the share of spend in the near future.
23 Oct 2024 2PM English South Africa Business News · Investing

Other recent episodes

Ekasinomics: Young Creatives in SA’s Interior Design Sector

Urban Blend Interiors founder Bulelwa Jordan‑Tati joins Ekasinomics to discuss the business of interior design, the rise of young creative entrepreneurs, and how she built a distinctive, story‑driven design studio in a competitive but growing industry. A Youth Month conversation on resilience, creativity, and building a brand from the ground…
17 Jun 4PM 16 min

Vukile Delivers Strong FY26 Growth and Expands in Europe

Vukile Property Fund posted a robust FY26 performance, with 9.3% growth in FFO and dividends, strong retail metrics in South Africa, and accelerated expansion across Spain, Portugal, and Italy. CEO Laurence Rapp breaks down the drivers behind the outperformance, the strategic entry into Italy, capital raising momentum, and the outlook…
17 Jun 4PM 12 min

Inside Your Business: Turning a Struggling Business Around

In this Youth Month edition of Inside Your Business, we spotlight 29‑year‑old Lerato Gumede, who transformed Impact Branding from a loss‑making operation into a profitable, job‑creating enterprise. Joined by Business Partners Limited’s Gugu Mjadu, we explore the realities of youth entrepreneurship, the support structures that matter, and what it takes…
17 Jun 4PM 20 min

Premier Delivers Record Profit After Landmark RFG Acquisition

Premier Group CEO Kobus Gertenbach unpacks a transformational year for the company, marked by strong revenue and EBITDA growth, the R6.5bn acquisition of RFG Holdings, the commissioning of the Aeroton bakery, and a total dividend of 341 cents per share. We explore the drivers behind the performance, commodity price dynamics,…
17 Jun 4PM 14 min

SA Inflation Rises to 4.5%: What It Means for Consumers

South Africa’s inflation edged up to 4.5% in May, driven by fuel and housing costs. Nedbank economist Isaac Matshego unpacks the numbers, the pressure points for households, and what this means for interest rates, regional inflation differences, and the economic outlook for the rest of 2026.
17 Jun 4PM 11 min
All episodes