This site requires JavaScript to be enabled. Please enable JavaScript in your browser settings, or upgrade to a modern browser.

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Loading player...

The first of our exclusive #BizTrends2024 interviews is with Retroviral founder and chief creative officer, Mike Sharman. In this interview, Sharman chats to Bizcommunity Marketing & Media editor, Danette Breitenbach on the trends he sees will be relevant in 2024, from earned virality to purposeful purpose.

10 Jan 2024 English South Africa Business News · Marketing

Other recent episodes

The Lead Creative | Marketing needs humanity, not more noise

In a conversation with The Lead Creative and Bizcommunity, Discovery Health executive head of marketing, Refilwe Maluleke and Bridget Harpur, head of marketing, Volkswagen Group Africa talk about the sea of sameness, the factors contributing to it and how brands can overcome it. This episode forms part of the Marketers…

31 Aug 1 hr 07 min

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

In this episode of #BizTrendsTV, Phindile Khoza from 54 Magazine examines African cultural identity in the global context... This episode of RAPT BizTrendsTV focuses on Africa’s cultural identity in the global context, how it is being driven, where it should be positioning itself, relevant to technology and what it means…

31 Mar 34 min

The Lead Creative | Marketing Leaders from Investec and Nando's On AI in Marketing, Brand Building and Culture

CMOs are under pressure to move faster with AI while keeping brands clear and distinctive. In this episode of Marketers’ Brief, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand and Customer Officer at Nando’s, unpack how they are navigating this tension. They explore brand discipline, cultural relevance and…

19 Mar 59 min

#RAPTBizTrendsTV | The Culture Foundry's Luke van der Spuy: When Gen Z decides you're not cool anymore

In this episode of #BizTrendsTV, The Culture Foundry's Luke van der Spuy, looks at what happens when Gen Z decides you're not cool anymore... Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore…

3 Mar 36 min

The Lead Creative | Client agency partnerships that deliver

In this episode of The Lead Creative, we spotlight client agency partnerships that deliver with Nomfundo Ndlangisa, head of Stellenbosch Business School and Pareen Shah, head of data and analytics at Rogerwilco.

20 Feb 52 min

All episodes