Mmusi Maimane, self-styled 'Man in the Arena', targets 5m voters for new political party BOSA

Despite having stepped down as DA Leader three years ago, Mmusi Maimane remains popular among South Africans, second only to Cyril Ramaphosa as their most popular leader. After realising promised Electoral Reform will take much longer than anticipated, on Heritage Day (Sept 24) Maimane re-entered the fray with the launch of Build One South Africa (BOSA), the country's newest political party. In this interview with Alec Hogg of BizNews, the former Leader of the Opposition explains why he identifies with Teddy Rooseveld's 'Man in the Arena', shares his dreams for SA and unveils plans for BOSA to secure a significant share of the vote in the 2024 National Election. These include applying an Obama-style digital approach in targeting 5m voters. Learn more about your ad choices. Visit megaphone.fm/adchoices