Ekasieconomics: Phumzile Mthembu founder of Ingcweti (Pty) Ltd. – A manufacturer of baby skincare products

Loading player...
Ingcweti pty ltd (Trading as PureB baby care ) we at Ingcweti pty ltd trading as PureB baby care we manufacture baby skin care ointments for infants, babies and toddlers suffering from In 2018 I gave birth to a handsome baby boy. Luyanda was the cutest thing ever and sadly, at 3 months, he was diagnosed with a skin irritation called eczema. I tried every product that can you can think of to help my baby but nothing worked. I searched for remedies, cures and even sought advice from other mothers, but my efforts were unfruitful. You can imagine the frustration and helplessness I felt looking at my bundle of joy in pain, not knowing how to help him.

• Ringworm
• Cradle cap
• Eczema.
• Nappy rash
• Sores
• Heat rash
• Burn
With my little boy healed from using my product and having noticed that a lot of mothers have babies that suffer from some form of skin irritation. Looking at research I did it is clear that no child may be able to grow without ever suffering from skin irritations as some are genetic like eczema and others resulting from merely playing with other babies as with ringworms.
• Total skin-repairing powerhouse
• Gentle enough for everyday use
• Fragrance-free • Naturally anti-bacterial
• Anti-fungal
• Provides immediate relief
Many products have been introduced to address skin irritation, each product addressing either of the problems, however, PureB baby care addresses all these problems in one product thus ensuring baby’s safety at affordable price.

With 45-65 babies born per day only in Tembisa hospital and 25% of them are guaranteed to develop skin irritations that like 15 to 17 babies that guaranteed to develop skin irritation. From humble beginnings, today our product is well packaged and beautifully branded. We have recently obtained clinical testing results for sensitive skin and we did our dermatology test and got our approvals.
9 Mar 2022 3AM English South Africa Business News · Investing

Other recent episodes

Affordability, Chinese Brands & NEVs: Cars.co.za Report

Cars.co.za’s Alan Quinn breaks down the Motor Industry Report 2026, revealing the biggest behavioural and affordability shifts in South Africa’s vehicle market. From the 72% surge in Chinese brands, to NEV momentum, to the dominance of price and fuel efficiency in buyer decisions — this episode offers essential insights for…
17 Sep 1PM 21 min

How Impact Finance Network Unlocks Entrepreneurial Growth

Anglo American’s Emma Parker breaks down how the Impact Finance Network (IFN) is reshaping access to capital for South African entrepreneurs. With 162 businesses supported, R1.8 billion mobilised, and 46,000 livelihoods sustained, IFN is proving that connection, capability and catalytic capital can unlock real growth. A practical conversation on investment…
17 Sep 12PM 12 min

Momentum’s R7bn Breakthrough: Inside the Record Results

Momentum Group CEO Jeanette Marais unpacks the Group’s record R7.06 billion earnings, delivered a year ahead of target. We explore the improved quality of earnings, the five business units now delivering over R1bn each, the surge in sales to R93.8 billion, and how the Group’s Impact strategy is reshaping performance…
17 Sep 12PM 14 min

ETFSA Navigator: Your Guide to Smarter Retirement Investing

Nerina Visser, Director and ETF Strategist at ETFSA, helps South Africans cut through the noise and make confident long‑term investment decisions. She explains how investor behaviour has changed over 30 years, why choice overload is paralysing many savers, and what questions every investor should ask before choosing a retirement product…
16 Sep 2PM 13 min

PayInc Economic Index: August Recovery, Fragile Outlook

After a difficult second quarter, South Africa’s economic activity improved in August — rising 0.8% month‑on‑month, with July revised upward to 0.6%. But the outlook remains fragile. Independent Economist Elize Kruger joins Kaya Biz to unpack the latest PayInc Economic Index and explain what the data reveals about consumer behaviour,…
16 Sep 1PM 12 min