Is there still value in advertising on the radio?
Loading player...
The relevance of radio broadcast advertising in the current economy is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Vukile Zondi, MD of GH Media Group.
Topics of discussion include: GH Media’s business model; the relevance of radio as a communication channel in 2021; the power of having Gagasi FM - the largest regional radio station in SA - and Heart FM under their stable; the future of effective brand advertising in the post pandemic world; what growing competition from digital channels like social media has meant for radio; and an outlook for the sector.
Our host Mudiwa Gavaza is joined by Vukile Zondi, MD of GH Media Group.
Topics of discussion include: GH Media’s business model; the relevance of radio as a communication channel in 2021; the power of having Gagasi FM - the largest regional radio station in SA - and Heart FM under their stable; the future of effective brand advertising in the post pandemic world; what growing competition from digital channels like social media has meant for radio; and an outlook for the sector.
